Filed under: Sport
When the new English Premiership football season kicks off tomorrow, Manchester United (right) will have already won. US financial giant Aon's logo will adorn the famous red shirts, and the £20m a season four-season deal the firm has paid for the privilege is the highest ever paid to sponsor a football club. But what does Aon gain? Details below the headline figures are notoriously difficult to come by, but we have exclusively gained an inside view from a senior Chicago-based executive who agreed to help Daily Finance.com shed a little more light on the biggest shirt sponsorship deal in history.
Continue reading The inside story of Man U's shirt deal
The inside story of Man U's shirt deal originally appeared on Daily Finance UK on Fri, 13 Aug 2010 05:00:00 EST. Please see our terms for use of feeds.